Privacy Policy

Last updated: 23/04/2025
Welcome to PoultryPro, a trading name of Machinery Sales Direct Limited. We are committed to protecting and respecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, and protect any personal information that you provide when using our website: [www.poultrypro.co.uk] (the “Website”).
1. Who We Are
PoultryPro is a trading name of Machinery Sales Direct Limited, a company registered in England and Wales (Company Number: 13713898).
For the purposes of data protection law, we are the “data controller”.
2. What Information We Collect
We may collect and process the following information:
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Identity Data – name, company name, and job title
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Contact Data – email address, phone number, delivery address
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Technical Data – IP address, browser type and version, time zone setting, operating system, and platform
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Usage Data – information about how you use our website, products, and services
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Marketing and Communications Data – your preferences in receiving marketing from us
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3. How We Collect Your Data
We collect data in the following ways:
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When you fill in forms on our website (e.g., contact, enquiry, or order forms)
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When you contact us via email or telephone
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Through cookies and similar technologies (see our Cookie Policy for more info)
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When you interact with us on social media
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4. How We Use Your Information
We use your personal data to:
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Respond to your enquiries or process your orders
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Provide and manage our products and services
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Improve our website and customer service
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Send you marketing communications (if you’ve opted in)
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Comply with legal or regulatory obligations
We will only use your personal data when the law allows us to and where we have a lawful basis to do so (such as your consent, performance of a contract, or compliance with legal obligations).
5. Sharing Your Information
We will never sell your personal data. We may share it with trusted third parties, including:
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Delivery partners and couriers
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Payment processors
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IT service providers
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Legal or regulatory authorities if required by law
All third parties are required to respect the security of your data and to treat it in accordance with the law.
6. Data Security
We are committed to ensuring your data is secure. We have put in place appropriate technical and organisational measures to safeguard the data we collect online.
7. Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes for which we collected it, including satisfying legal, accounting, or reporting requirements.
8. Your Rights
You have rights under data protection laws in relation to your personal data, including the right to:
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Access the personal data we hold about you
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Request correction of any inaccurate data
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Request erasure of your data where appropriate
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Object to or restrict the processing of your data
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Withdraw consent at any time (if processing is based on consent)
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Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, please contact us at:
Email: hello@poultrypro.co.uk
9. Cookies
Our website uses cookies to enhance your browsing experience. For more information, please see our Cookie Policy.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We encourage you to review this page periodically to stay informed about how we are protecting your data.
If you have any questions or concerns about this policy or how your data is handled, please contact us at:
Email: hello@poultrypro.co.uk